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SaaS Authors: Pat Romanski, Andy Thurai, Elizabeth White, Ed Witkovic, Simon Hill

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Google-Salesforce Whispers Get Louder

Google's SaaS productivity tools like e-mail and instant messaging to be mated with Salesforce.com's CRM

Those Wall Street whispers about an alliance between Google and Salesforce.com we told you about graduated to the Wall Street Journal, which is expecting some of Google's SaaS productivity tools like e-mail and instant messaging to be mated with Salesforce.com's CRM widgetry in a Microsoft offense.

Microsoft does intend to webify its own CRM programs and Salesforce.com already promotes Google's free apps.

Investor's Business Daily contributed the observation that Google would get an anti-Office toehold in the enterprise out of the deal and Salesforce would get an in with SMBs.

Analysts are also flirting with the idea that Apex, Salesforce's software language, might be part of the deal and be used to create business applications for AppExchange, Salesforce's online marketplace for third-party software programs.

Google, meanwhile, has launched a Google Apps Partner Edition so ISPs, portals and other service providers can build its online word processing, spreadsheet, calendar and Google Talk into their products. It can be either free or paid, branded or not.

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SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.

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SEO News 05/30/07 07:22:02 PM EDT

Those Wall Street whispers about an alliance between Google and Salesforce.com we told you about graduated to the Wall Street Journal, which is expecting some of Google's SaaS productivity tools like e-mail and instant messaging to be mated with Salesforce.com's CRM widgetry in a Microsoft offense.