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Smart Online, Inc. Names Bob Dieterle as New Senior Vice President and General Manager

- Addition Furthers Company's Leadership Role in the Cloud-based Business Solutions Industry -

RESEARCH TRIANGLE PARK, N.C., Feb. 25 /PRNewswire-FirstCall/ -- Smart Online, Inc. (OTC Bulletin Board: SOLN) (, a specialist in Software-as-a-Service (SaaS) applications for small business through its OneBiz® brand ( and for nonprofits through its Loyalty Clicks brand(TM) (, is pleased to announce the addition of Bob Dieterle to its senior management team as Senior Vice President and General Manager.

"I am thrilled to have Bob join Smart Online's highly skilled team of software professionals in a senior leadership capacity. Bob's in-depth knowledge, understanding and expertise of our industry will no doubt make a significant contribution to the rapid evolution and expansion of our product line for the benefit of all our existing and future customers," said Dror Zoreff, CEO of Smart Online. "In addition, Bob's global experience, coupled with his extensive track record at various leading technology solutions companies, will play a key role in helping Smart Online achieve a leadership position within the cloud computing and SaaS marketplaces."

Prior to joining Smart Online, Dieterle was an Executive Director of WW Services at Lenovo, where he spent the last five years establishing the company's first services global portfolio. His extensive strategic experience comes from various directorial positions during his 16 years at IBM where Dieterle lived in China creating and implementing IBM's first PC development lab while gaining hands-on, cross-cultural knowledge through the mentorship and management of team leaders from the US, Japan and China.

"I've been involved first hand at Lenovo with the strong adoption of cloud based business solutions, particularly the integration of SaaS-based applications by companies of all sizes," said Mr. Dieterle. "I am looking forward to leveraging my in depth knowledge of product development and business operations to further the growth and expansion of Smart Online's various and unique SaaS-based products for better managing small business and non-profits' back-office operations."

About Smart Online

Smart Online, Inc. (OTCBB: SOLN) is a Research Triangle Park, NC-based designer and developer of web-based software applications for commercial and nonprofit organizations in a variety of industries. In addition to custom design and development, we focus on three core businesses: OneBiz® software for small businesses to efficiently manage and grow their business, Loyalty Clicks(TM) software for the nonprofit organizations community, and imart(TM) services specializing in design and applications for direct sales organizations (DSO). To learn more, please visit

Forward-Looking Statements

Statements in this press release that are "forward-looking statements" are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of many factors, including, but not limited to, delays in development schedules, changes in market conditions, product announcements by other companies, the potential impact of current litigation or any future litigation, customer perception of the value of Smart Online's enhanced products, Smart Online's dependence on corporate partners to market its products, and its ability to effectively manage expenses. For further information regarding risks and uncertainties associated with Smart Online's business, please refer to the Risk Factors section of Smart Online's SEC filings, including, but not limited to, its Annual Report on Form 10-K for the year ended December 31, 2008 and the Quarterly Reports on Form 10-Q, copies of which may be obtained on the web sites of both the Company and the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to Smart Online on the date hereof. Smart Online undertakes no duty to update any forward-looking statement or to conform the statement to actual results or changes in Smart Online's expectations.

Smart Online, the Smart Online logo and OneBiz are trademarks and/or registered trademarks of Smart Online Inc. in the United States. Other marks belong to their respective owners.

SOURCE Smart Online, Inc.

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