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ChoiceStream® Adds New Team Members for Personalized Advertising Push

ChoiceStream -- the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco,, Borders, Blockbuster, and AT&T -- has added several key executives to lead their retail advertising solution team and bolster their product development team, including two former Yahoo! executives and an engineering veteran.

Joining ChoiceStream’s management team as Vice President of Development is veteran engineer and software developer Tim Peacock. From Yahoo!, ChoiceStream hired former Senior Director of Retail Category Amy Vener as Director of Retail Advertising Solutions and former video advertising engineer Rod Perkins as Chief Architect of Ad Products.

“We’re delighted to add Tim, Amy and Rod to our family and look forward to utilizing their wealth of experience as we continue to grow,” said Steve Johnson, co-founder and CEO of ChoiceStream. “Over the past six months we’ve proven even during the toughest economic times that personalized display advertising can be a powerful way to drive sales. Adding these talented, experienced executives will allow us to build on that momentum and expand our foothold within the retail and online advertising sectors.”

Tim Peacock comes to ChoiceStream with more than 25 years of experience leading engineering teams in the software industry. A graduate of MIT, Mr. Peacock spent the last decade building engineering teams at three SaaS startups including Sermo, the world’s largest online physician community. Prior to that, Tim spent eight years at Lotus Development, where he led development of Lotus 1-2-3. As a key member of ChoiceStream’s management team, Mr. Peacock will oversee engineering, product development, analytics and site operations.

Also joining ChoiceStream as Director of Retail Advertising Solutions is Amy Vener, a respected retail advertising executive with more than a decade of experience leading online advertising initiatives. Most recently, Ms. Vener worked at Yahoo! managing the retail category for both search and display advertising. At ChoiceStream, she is working with multi-channel retailers to apply personalization technology to advertising campaigns aimed at driving better performance online and in-stores.

In addition to Peacock and Vener, Rod Perkins joins ChoiceStream as Chief Architect of Ad Products, bringing more than 25 years of technical expertise and product background to the development of ChoiceStream’s advertising products. Prior to his role at ChoiceStream, Mr. Perkins was a Distinguished Engineer at Yahoo! building the Video Advertising Platform and creating products for video advertising that were adopted in 2008 by the IAB as the standard for Linear Video Advertising. He also led Yahoo! innovation in Digital Home Products as the Senior Director for Product Management.

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today's biggest brands, including, Tesco, Borders, Blockbuster, and AT&T. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

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